After the "Living Coral" of 2019, then the "Classic Blue" of 2020, for this year 2021, not one but two colors have been chosen by the company. An exceptional year, an exceptional change!
Pantone has officially chosen "Ultimate" Grey (PANTONE 17-5104 ULTIMATE GRAY) and "Illuminating" Yellow (PANTONE 13-0647 ILLUMINATING), a bright yellow without being neon, as its 2021 colors. According to the company, these are not meant to be isolated, they should be presented together.
Pantone emphasizes that the combination of gray and yellow evokes an image of optimism and strength, with energy to spare, a story of color evoking the promise of something joyful and friendly.
"Practical and rock solid, but at the same time warm and optimistic, it is a combination of colors that gives us resistance and hope. We need to feel encouraged and valued," said Leatrice Eiseman, director of the Pantone Color Institute.
With this choice, it's evident a color is not just a color, but that it has a meaning behind it that goes beyond aesthetics. It is a necessary escape after a year 2020 marked by desolation.
It's no coincidence that yellow is present in the latest SS21 collections such as those of Prada, Marni and Miu Miu, and appears as a proper remedy against gloom.
AltuzarraMore colors? To accompany these two colors, we can also count on "Skydiver" Blue (PANTONE 19-4151 SKYDIVER) and "Heavenly" Blue (PANTONE 20-0150 HEAVENLY), two shades evoking optimism, and on "Wild Ginger" (PANTONE 18-1420 WILD GINGER) and "Spice Route" (PANTONE 17-1345 SPICE ROUTE) for the return to the earth and simple things.
For 2021, the trend is natural; look up to see the blue of the sky and the yellow of the sun, bow your head to see our precious earth and the gray of the rocks.
So take note of these shades and think about how you can incorporate them creatively into your designs, wherever you want to bring a little freshness and novelty!
Not familiar with Pantone? In 1692, an artist known as "A. Boogert" created the first illustrated tutorial on the use of paint, mixing and painting each pigment one by one. This work, considered as the first known color chart and entirely handmade, slept in a library in Aix-en-Provence where it was "found" in 2014 by a Dutch researcher.
This meticulous work can be considered as a sketch of what will be 300 years later what we know today as the Pantone system!
It's the first standardized color identification and comparison system to have seen the light of day, launched in 1963 with the printing of a guide for cosmetics and quickly adopted by printers, industrialists and all those who needed a reliable color classification system.
Sixty-five years later, we can rely on pastel, neon, metallic, create textiles and even choose the color of the year, with which trends are created all over the world!
1963Do you want to create a great logo with gorgeous colors? We have developed a logo maker that can automate this process, come and discover it on DocLogo.com! Developed by real graphic designers and validated by real professionals, it will allow you to create your logo in less than a minute for a fraction of the real cost of a graphic designer. It's revolutionary and we're very proud of it!